Snapchat is primarily used for creating multimedia messages referred to as “snaps”; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

A feature known as “Geofilters” was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.

The “Lens” feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology which is activated by long-pressing on a face within the viewfinder.

Snapchat also benefits from being “falsely classified as a social network,” according to Jenny Sussin, research director at Gartner. “Snapchat is not really a social media tool so much as what we call a consumer messaging app,” she says. “There are certainly broadcast capabilities of Snapchat but there isn’t an ability for group-wide commentary like you see with traditional social networks. Messaging apps are a response to consumer, particularly younger consumers’, desire for privacy.”

Snapchat is now the third most popular social app among millennials, according to a recent report by comScore, which finds that Snapchat has 32.9% penetration on these young users’ mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).

Many new forms of communications technology seem seedy and absurd when mainstream audiences first find out about them and later prove to have much broader applications. “I’m not a guy who’s going to be doing any sexting,” Barss says. “But right now there are no pictures of my two young kids on the Internet, because I don’t want to lose control of the images. It’s a permanent record. If there were an app where I could share pictures of them with family members, and then the photos would disappear forever after a set period of time, I might be willing to adopt that technology. So you could see how this app might be able to springboard into a more mainstream usage.”

In September 2015, an 18-year-old was using a Snapchat feature called “Lens” to record the speed she was driving her Mercedes C230 when she crashed into a Mitsubishi Outlander in Hampton, Georgia. The 107 miles per hour (171 kilometers per hour) crash injured both drivers. The driver of the Outlander spent five weeks in intensive care while he was treated for severe traumatic brain injury. In April 2016, the Outlander driver sued both Snapchat and the user of Snapchat, alleging that Snapchat knew its application was being used in unlawful speed contests, yet did nothing to prevent such use so is negligent.

Under the Who Can… section, configure your privacy settings for who can send you snaps and who can view your story. As a business, you may want to start out by allowing everyone to send you snaps and allowing everyone to view your story.


Snapchat . (1970). Retrieved on March 23, 2017, from

Snapchat and the Erasable Future of Social Media . (1970). Retrieved on March 23, 2017, from

Snapchat for Business: A Guide for Marketers : Social Media Examiner. (1970). Retrieved on March 23, 2017, from

Matt Kapko. (1970). Snapchat redefined social media, but can it compete post. Retrieved on March 23, 2017, from

Sarah Perez. (1970). Snapchat Is Now The #3 Social App Among Millennials | TechCrunch. Retrieved on March 23, 2017, from


How Much Should You Spend on SEO Services?

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world.
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.

SEO Payment Models
To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment:
Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization.

Contract services at fixed prices: Nearly all SEO agencies sell contract services. Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. The services that an SEO agency offers are often advertised on their site, along with a price. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.

Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client. Pricing varies according to the project. For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on the scope and cost of the project.

Hourly consulting: This familiar consulting model is an hourly fee in exchange for services or information.

Most SEO agencies use all of these payment models. Likewise, clients may work with an agency using more than one model. For example, a client may choose to enter into a monthly retainer, purchase a contract service, and engage in a special project with the agency, thus entering into three of the payment models.

Typical SEO Costs
So, what should you expect to pay? Here’s a survey of the range of the costs according to the payment models described above.
Monthly retainer: $750-5,000 per month. Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency. On the lower end of this spectrum are small SEO agencies that offer a limited range of services. On the upper range are businesses with greater needs working with full-service SEO agencies. Most businesses pay between $2,500 and $5,000 for a monthly retainer.

Contract services at fixed prices: price variable. Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000).

Project-based pricing: price variable. Since there are a variety of projects, there is a wide range of prices. Most projects cost from $1,000 to $30,000.

Hourly consulting rate: $100-300/hr. SEO consultants, whether individuals or agencies, usually charge between $100 and $300 per hour.

(Some of these figures are taken from a 2011 SEOmoz survey of 500 consultants and agencies.)
Things You Should Be Suspicious of
Any discussion of SEO agencies and pricing isn’t complete without a few warnings. To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. Be suspicious of the following promises:

Guarantees. SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.

Instant results. True, some SEO tactics can get “instant results” by gaming the system. Be warned that these can hurt you in the long run. Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.

#1 spot on Google. If an agency promises you the number one spot on Google, it sounds great. Hopefully, you’ll be able to get it. However, it’s not something that a firm can promise to hand over to you.

Costs lower than $750/month. When it comes to SEO, you aren’t shopping for the lowest price; you’re seeking the best level of service. Be wary of rock bottom prices or “unbelievable deals.”

Shady link building services. Link building is a crucial part of SEO. You can’t have a highly-ranked site without inbound links. But there’s a dark side of link building. Link trust is gaining importance to appear high in the rankings. Before you enter into an arrangement with an SEO agency for link building services, ensure that their link building services are ethical, white label services. You may even wish to ask them where they may be able to gain links for a business in your industry.

Content credit: Jayson DeMers – posted originally at Search Engine Watch

Tips for Facebook Engagement

Tips for Facebook Engagement

A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices. Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments. 

According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business, but make sure it is in line with your brand values and does not damage your reputation. Create a social media policy so that your employees don’t go ‘off-message’ with their comments. 

Consider advertising on Facebook if you want to reach specific groups. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests. 

Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback – positive user-generated content provides a very powerful endorsement for your business.

Is Your Business On Facebook?

Is Your Business On Facebook?

Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth. Here’s how to get the most out of your Facebook business page.

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an e-commerce website, many of your customers will want to keep in touch on Facebook.

Register for your free account and set up a Facebook page for your business. If you’ve already got a personal Facebook page, it can help to drive traffic to your business page.

If you are stuck for ideas, you can get inspiration and advice on Facebook’s own Facebook for Business page. It has useful case studies and step-by-step guidance.

If you need more tailored help, contact us at

What does a Social Media Marketing Strategy look like?

What does a Social Media Marketing Strategy look like?

When planning social media marketing, several factors have to be taken into account. Certain demographics use particular networks more than others, some networks are better for advertising in a given business sector than others and balancing it all can seem difficult – but it doesn’t have to be.

To narrow things down, we can start with a big-picture view, a complete road map for interfacing on all major platforms and then move down from there to a focused strategy.

Here is an example of a big-picture plan.

(If the font is small, on a computer hold Control on your keyboard and scroll. On a mobile device, tap twice on the image and use two fingers to size the page appropriately.)

Example SM Strat

(In case you want it to study later, here is that image as a PDF. Example SM Strat)

Now, this may seem a bit overzealous, and perhaps it is, but it drives home the point that all of the major social media networks can play a part in bringing customers to your site or door.

Let’s zoom in a bit and look at a strategy tuned for a small business who wants to focus on a few key networks.

Local Business Strat

(This image is also available as a PDF. Local Business Strat)

In this scenario, Facebook, Instagram and Pinterest are targeted for their demographic spread and ease of advertising. While advertising is not intended to play a major role in the strategy, it can be used as a boost to increase the following and draw attention to content. The content, then, brings customers to the business.

What does this mean for a small business owner? Well, it means that not only is social media a key element to effective advertising in the 21st century, but also that it is attainable.

What we at Godfrey Media Group aim to do for your business is to help you create that content and steer it in the correct direction to reach your target demographics and draw them to your business.

If that sounds like something you are interested in, go ahead and Contact Godfrey Media Group today!

Can social media help your business?

Can social media help your business?

There are a lot of options for advertising a business, from newspaper ads to trade shows, but one of the most popular options, as of late, is to reach out to customers, individuals and businesses alike, through social media. This is an excellent technique due to the sheer number of people connected, in some way, with one or more of the popular networks.

With a staggering 1.59 billion (yes, billion) users, an effective Facebook marketing strategy can actively reach out to a measurable percentage of the global population. Other networks like Instagram (400M users) are not far behind, growing by leaps and bounds on a daily basis.

The key to success in this sphere is in knowing how to effectively single out potential customers. Building a loyal following of fans and interested consumers is paramount to ensuring that business flow is steady. This is true in any marketing strategy but exceptionally doable in the world of social media.

Imagine, every morning, your customers wake up and (very nearly) the first thing they do is pick up their smart phones and scan their social media, where, if they follow you, they are likely to see your latest post. Social media users are quite literally going out of their way to bombard themselves with your advertising. Put simply, all you need to do is attract them to your profiles and then post captivating content they will want to see more of.

In the right hands, your social media marketing strategy can effortlessly keep your brand at the front of your customers’ minds. But it’s more than just buying a few ads and fishing for reviews. Building a follower base and producing consistently engaging content is a promise many marketing companies offer yet few deliver.

Be sure that, when you engage with a social media marketing firm, you ask particular questions such as, “How will your services increase my social reach?” and “How are your strategies effective for translating followers to paying customers?” These are the questions that will ensure you are dealing with someone who truly understands how social media works and has experience engaging followers to make sales.

In the end, a good social media strategy will become a revenue stream of its own, generating customers and sales on a daily basis. The task of executing such a strategy is not fast, easy or entirely effortless. However, it is worthwhile.

For more information, visit “How Godfrey Media Group works.”


Trevor Godfrey

Social Media Consultant