A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices. Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments.
According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business, but make sure it is in line with your brand values and does not damage your reputation. Create a social media policy so that your employees don’t go ‘off-message’ with their comments.
Consider advertising on Facebook if you want to reach specific groups. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests.
Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback – positive user-generated content provides a very powerful endorsement for your business.