Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth. Here’s how to get the most out of your Facebook business page.
Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an e-commerce website, many of your customers will want to keep in touch on Facebook.
Register for your free account and set up a Facebook page for your business. If you’ve already got a personal Facebook page, it can help to drive traffic to your business page.
If you are stuck for ideas, you can get inspiration and advice on Facebook’s own Facebook for Business page. It has useful case studies and step-by-step guidance.
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