When planning social media marketing, several factors have to be taken into account. Certain demographics use particular networks more than others, some networks are better for advertising in a given business sector than others and balancing it all can seem difficult – but it doesn’t have to be.

To narrow things down, we can start with a big-picture view, a complete road map for interfacing on all major platforms and then move down from there to a focused strategy.

Here is an example of a big-picture plan.

(If the font is small, on a computer hold Control on your keyboard and scroll. On a mobile device, tap twice on the image and use two fingers to size the page appropriately.)

Example SM Strat

(In case you want it to study later, here is that image as a PDF. Example SM Strat)

Now, this may seem a bit overzealous, and perhaps it is, but it drives home the point that all of the major social media networks can play a part in bringing customers to your site or door.

Let’s zoom in a bit and look at a strategy tuned for a small business who wants to focus on a few key networks.

Local Business Strat

(This image is also available as a PDF. Local Business Strat)

In this scenario, Facebook, Instagram and Pinterest are targeted for their demographic spread and ease of advertising. While advertising is not intended to play a major role in the strategy, it can be used as a boost to increase the following and draw attention to content. The content, then, brings customers to the business.

What does this mean for a small business owner? Well, it means that not only is social media a key element to effective advertising in the 21st century, but also that it is attainable.

What we at Godfrey Media Group aim to do for your business is to help you create that content and steer it in the correct direction to reach your target demographics and draw them to your business.

If that sounds like something you are interested in, go ahead and Contact Godfrey Media Group today!


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